I’ve just added a new letter of protest to the Corona Swipe File. You can reference, extract or outright plagiarize it. I’m encouraging people to mail one letter a week, to protest the COVID scandal, to targets of your choice.
A reader wrote me and said: “People don’t do letters anymore. I recommend emails and phone calls.”
I’m all for people taking action using whatever medium they choose — email, post, telephone, music, dance, shadow puppets… That said, one of the reasons I favour printed matter is for the very fact that “people don’t do letters anymore.”
I once studied with a self-made millionaire. One piece of advise he often repeated was: “If you see everyone else doing it; do something else.” He, for example, would not use a cellphone. He also didn’t have an email address. Instead he had a landline and a fax machine. He said he got a lot more work done that way.
My own personal experience with my freelance writing business has been that sending prospects a printed letter would generate far more business than sending an unsolicited email. I assume the same is true when it comes to generating positive change in the world.
Politicians can’t delete your printed letter. Most of us receive very little in our physical mailboxes. There is also an innate curiosity that comes with a sealed envelope. What’s inside? While an inbox overflowing with 200 subject lines is a daunting chore easily remedied by tapping the delete key as fast as each message loads.
Of course, you can do both. Send a letter by email and by post. Doubles your chances. But if you only have bandwidth for one, I recommend sending paper and ink rather than bits and bytes. As I share in my article How to awaken others to the COVID hoax by rousing their “highest aspects of cognition,” research shows printed matter (over pixels) has a more stimulating effect on the higher centers of the brain.
I think the most important factor, though, is regularity. Whether it be a letter, an email or a phone call… keep them up, week after week. You’re welcome to use my swipe file as a template or for inspiration.
As Napoleon Hill said: “Patience, persistence, and perspiration make an unbeatable combination for success.”